The Pulse of Software

Watch now on-demand

G2’s annual digital conference

Get clarity on the story of software.

  • Gain exclusive insights

    on what’s happening in the software market right now, from leading VCs and C-level software executives.

  • Learn actionable tactics

    used by top CMOs to navigate market downturns - and come out stronger.

  • Watch VIP Masterclasses

    on customer advocacy and data-driven marketing. Walk away with playbooks you can use to grow your business today.

Watch now

If you previously registered, check your email for the link to join the event and watch all the sessions on-demand. If you can't find it, please email events@g2.com and we'll be happy to send you your link.

Top SaaS leaders.
Stellar sessions.

Henry Schuck

CEO, ZoomInfo

Bio

Meagen Eisenberg

CMO, Lacework

Bio

Godard Abel

CEO, G2

Bio

Jason Lemkin

Founder, SaaStr

Bio

Amanda Malko

CMO, G2

Bio

Bryan Law

CMO, ZoomInfo

Bio

Alex Kayyal

SVP and Managing Partner, Salesforce Ventures

Bio

Arun Mathew

Partner, Accel

Bio

Doug Pepper

General Partner, ICONIQ Growth

Bio

Sara Rossio

Chief Product Officer, G2

Bio

Bill Macaitis

Former CMO, Slack & Zendesk

Bio

Robin Izsak-Tseng

VP, Revenue Marketing, G2

Bio

Sangram Vajre

CEO, GTM Partners

Bio

Scott Brinker

VP, HubSpot and Editor, chiefmartec.com

Bio

Katlin Hess

Director, Customer Marketing, G2

Bio

Dave Gerhardt

Founder, Exit Five

Bio

Jonathan Pogact

VP of Marketing, Seamless.AI

Bio

Emily Malis Greathouse

Director of Market Research, G2

Bio

Carilu Dietrich

CEO & CMO Advisor, 1Password, Bill.com, Sprout Social, Matillion and Chronosphere

Bio

Missed our live event?
Watch all the sessions on-demand.

12 - 12:30 PM EST

Keynote Fireside Chat

Hear insights and lessons from the CEO & founder of ZoomInfo – the first Covid-19 era tech IPO – during a conversation about driving growth amid uncertainty.

  • ZoomInfo CEO Henry Schuck
  • G2 CEO Godard Abel
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12:30 - 1:15 PM EST

VC Perspectives on the State of Software

A candid discussion from top investors on what’s happening in the B2B software market right now.

  • Moderator: SaaStr Founder Jason Lemkin
  • Salesforce Ventures SVP & Managing Partner Alex Kayyal
  • Accel Partner Arun Matthew
  • ICONIQ Growth General Partner Doug Pepper
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1:15 - 1:30 PM EST

Software’s Role in Solving a Broken Go-to-Market

Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state of go-to-market (GTM).

  • GTM Partners CEO Sangram Vajre
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1:30 - 1:45 PM EST

The State of Martech in 2022

With about 10,000 different martech solutions available today, learn about top trends evolving in the space and industry forecasts as we look ahead to the 2023 martech map.

  • Chiefmartec.com Editor Scott Brinker
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1:45 - 2:30 PM EST

CMO Strategies for Leading & Growing Through a Downturn

Leading B2B SaaS CMOs share how they have navigated growth during prior economic downturns and how they are adapting their marketing plans to best serve customers and grow in today’s environment.

  • Moderator: G2 CMO Amanda Malko
  • Lacework CMO Meagen Eisenberg
  • ZoomInfo CMO Bryan Law
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2:30 - 3:00 PM EST

How to Build a Brand: A Conversation with Bill Macaitis

Learn about the role customer advocacy plays in building a brand and the benefits of leaning into brand building -- especially in a downturn -- to emerge even stronger.

  • Exit Five Founder Dave Gerhardt
  • Former Slack and Zendesk CMO Bill Macaitis
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3:00 - 3:30 PM EST

How to Drive Efficient Growth: A Conversation with Carilu Dietrich

Discover how to efficiently scale your demand generation programs in this conversation with Carilu Deitrich who took Atlassian public as Head of Corporate Marketing, ran global advertising for Oracle and now serves as a CMO advisor to multiple companies.

  • CMO Advisor 1Password, Bill.com, Sprout Social & others Carilu Dietrich
  • G2 CMO Amanda Malko
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3:30 - 4:00 PM EST

The Future of G2

G2’s CEO and Chief Product Officer will pull back the curtain to share G2’s latest growth, evolution, and what’s ahead, with a special spotlight on the company’s latest launch: G2 Market Intelligence.

  • G2 CEO Godard Abel
  • G2 Chief Product Officer Sara Rossio
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4:00 - 4:45 PM EST

Masterclass: Customer Advocacy & Growth on G2

Discover how to best drive customer advocacy via G2 reviews. Specifically, learn what makes up your G2 rating, what goes into building comprehensive review generation strategy, how to best amplify the voice of your customers, and key metrics for measuring success.

  • G2 Director of Market Research Emily Malis Greathouse
  • G2 Director of Customer Marketing Katlin Hess
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4:00 - 4:45 PM EST

Masterclass: How G2 Buyer Intent Can Fuel Your Demand Strategy

Learn how you can best tap into the power of G2 Buyer Intent through paid media, triggered campaigns, sales & marketing alignment, and lead scoring.

  • Seamless.AI VP of Marketing Jonathan Pogact
  • G2 VP of Revenue Marketing Robin Izsak-Tseng
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Bryan Law

CMO, ZoomInfo

Bryan brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte.

Bryan earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president. He earned a BA in psychology from Georgetown University.

He enjoys spending time with his wife, their two daughters, and their mini-Aussie at their home just outside of Seattle. In their free time, they’re traveling the world, exercising outdoors, or watching European soccer.

Meagen Eisenberg

CMO, Lacework

Meagen has spent over 20 years in high-tech and most recently is the CMO of Lacework, previously CMO of TripActions and MongoDB (Nasdaq: MDB) and on the boards of G2 and WorkStep. Before joining Lacework, she was CMO of TripActions, CMO of MongoDB, and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers. Meagen has advised over 25 tech companies such as Loom, Demostack, Redpanda Data, Branch.io, Chorus.ai, Sendoso, CoreOS (acquired by RedHat) and SumoLogic (Nasdaq: SUMO). She has an MBA from Yale SOM, and a Bachelor of Science degree in MIS and a minor in CSC from Cal Poly – SLO.

Godard Abel

CEO, G2

Godard Abel is CEO of G2, which he co-founded in 2012 — as well as Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology. Prior to G2 he was CEO of SteelBrick, which was acquired by Salesforce in 2016, where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures.

Godard also previously co-founded BigMachines, where he was CEO and built it into a leading software-as-a-service provider which was acquired by Oracle in 2013. Additionally, he held the role of GM at Niku prior to its IPO in 2000 (and subsequent acquisition by CA). Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement.

Godard was a Finalist for EY Entrepreneur of the Year in 2019, named to the Tech 50 list by Crain’s Business Chicago in September 2014, and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.

Jason Lemkin

Founder, SaaStr

Jason Lemkin is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. A 3x founder, 1x VC, and constant SaaS enthusiast, he was named by Business Insider to “The 32 Most Powerful People in Business Technology.”

Jason has made the first or very early investments in many leading SaaS start-ups through the $90m SaaStr Fund, including Algolia, Talkdesk, Teamable, Mixmax, Gorgias, RainforestQA, Salesloft, PlatoHQ, Logikcull, Automile, Pipedrive, and more.

Before SaaStr and investing, he was CEO and co-founder of EchoSign, then the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc. He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

Amanda Malko

CMO, G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

Amanda has also served as Head of Marketing of IgnitionOne, a SaaS ad tech platform, and was the first sales and marketing hire at Massive, a video game advertising platform (acquired by Microsoft). She is a regular advisor to VC-based SaaS startups and media companies.

Amanda frequently writes and speaks on marketing in the digital age, and has appeared in publications and on stage with AdAge, MediaPost, Mashable, AMA, 4As, Forrester Marketing Forum, CMO Assembly, and others.

Alex Kayyal

SVP and Managing Partner, Salesforce Ventures

Alex Kayyal serves as Managing Partner at Salesforce Ventures. He initially joined in 2015 to start our fund in Europe and opened our London office. Alex loves to partner with mission-driven entrepreneurs who are not afraid to challenge convention or dream big.

Alex has backed companies in more than fifteen countries and believes the next Silicon Valley will be distributed and in the cloud. His investments span from seed to pre-IPO rounds, including Aiven, Algolia, Atlan, AppsFlyer, Bringg, Contentful, Darwinbox, Genesis Global, GoCardless, Gong, Hashnode, Hopin, Miro, monday.com (Nasdaq: MNDY), NewVoiceMedia (sold to Vonage), NS1, Onfido, OpenClassrooms, PerimeterX, PopMenu, Privitar, RedKix (sold to Facebook), Regatta Data, Salto, SessionM (sold to Mastercard), Sequence, Snyk, TechSee, WeFox, WhiteHat, and Zoomin.

Alex always had a passion for tech and investing, and after starting his own company decided to pursue a career in venture. Prior to Salesforce Ventures, he helped launch HGP, a venture growth fund where he led the firm’s investment in The Trade Desk (Nasdaq: TTD). He initially started his career at Merrill Lynch. Alex holds a BA from Boston University and an MBA from Harvard Business School. Born in Switzerland, he speaks five languages and has lived on three continents.

Arun Mathew

Partner, Accel

Arun Mathew joined Accel in 2009 and leads growth investments in the enterprise, security, and infrastructure markets.

Arun works closely with 1Password, BetterCloud, Dealer.com (acquired by DealerTrack), Dovetail, ForgeRock (FORG), G2, PagerDuty, Qualtrics (acquired by SAP), ServiceChannel (acq by FTV), Squarespace, Tenable (TENB), Webflow, and XebiaLabs (acq by TPG). Arun also leads the firm's Tech Council initiatives and spends time in India, where he is active with Accel's investments in Flipkart, BookMyShow, Ola, and Freshworks (FRSH).

Arun is from Nashville, Tennessee and graduated from the University of Pennsylvania and the Stanford Graduate School of Business.

Doug Pepper

General Partner, ICONIQ Growth

Doug Pepper joined ICONIQ Growth in 2019 as General Partner. Doug focuses on investing in Cloud and SaaS companies. A particular focus is investing in software that helps enterprises to optimize the experiences of their customers and employees. For ICONIQ, Doug is a director or board observer at Aurora Solar, Betterup, Braze, Calendly, CaptivateIQ, CyberGRX, Highspot, Hightouch, Loom, Reprise, Sanity.io and Sendbird. He is also involved with ICONIQ’s investments in Airtable, Fivetran, Guild Education and Reify.

Prior to ICONIQ, Doug was a managing director at Shasta Ventures, a premier early-stage venture capital firm with more than $1.2 billion under management, He led the firm’s investment in Beautiful.ai, Highspot, People.ai, Sendbird, Skilljar.ai. Prior to Shasta, Doug was a general partner at InterWest Partners for 15 years. While at InterWest, he was the first investor in Marketo (MKTO) and served on its board of directors for 10 years from founding through its successful IPO. Besides Marketo, Doug has invested in nearly a dozen SaaS companies. Some of these include Braze (still serves on the board), Canva, Doximity (DOCS); Flurry (acquired by Yahoo), INVIDI (acquired by AT&T/DISH/WPP), Markettools (acquired by SurveyMonkey), Welcome Software (acquired by Optimizely), Opal, Optimizely, Spredfast (acquired by Vista Equity Partners), Totango and Varolii (acquired by Nuance Communications), Lombardi (acquired by IBM), Bloomspot (acquired by JP Morgan Chase), Active Reasoning (acquired by Oracle), Brand.net (acquired by Valassis), Schoolfeed.com (acquired by Classmates.com) and Carwoo (acquired by Truecar).

Doug began his career as a financial analyst at Goldman Sachs in New York focusing on technology and healthcare before working in business development at Amazon.com. Doug received his B.A. degree from Dartmouth College and his M.B.A. degree from Stanford University.

Sara Rossio

Chief Product Officer, G2

Sara Rossio is Chief Product Officer at G2, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University.

Bill Macaitis

Former CMO, Slack & Zendesk

Bill Macaitis has led marketing and growth for the three of the fastest ever growing SaaS companies. At Slack he served as the CRO leading up the marketing, sales, success and support teams. Before that he served as the CMO of Zendesk taking the company through a successful IPO. Before that he served as SVP of Marketing for Salesforce where he helped grow revenues to $3B. Currently, Bill serves as board advisor and independent board member to aspiring unicorns and decacorns. He enjoys helping companies build world class marketing teams, modern tech stacks and customer-centric marketing strategies.

Robin Izsak-Tseng

VP, Revenue Marketing, G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building. Prior to joining G2, Robin held senior marketing roles at BetterCloud and Logi Analytics, in addition to serving as a marketing strategy consultant and Marketo user group co-leader. Robin and her family are based in Brooklyn, NY.

Sangram Vajre

CEO, GTM Partners

Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.7B). Soon after, he co-founded Terminus which hit $1M in the first year, $5M in the second, and $15M in the third year -- ranking 21st in Deloitte's fastest-growing company list and named back-to-back as one of the best places to work.

With over 20M views of his content, Sangram has quickly become a go-to-market (GTM) strategy expert and has been named as one of the top 21 B2B Marketing Influencers in the world by the DMN network.

Sangram is the author of three GTM books -- including the award-winning 'ABM is B2B' and WSJ and USA Today bestseller 'MOVE' -- a frequent keynote speaker, a host of the top 50 business podcasts called "MOVE: The Go-to-Market Podcast" with over half a million downloads.

Currently serving as a co-founder and CEO of GTM Partners, a data-driven analyst firm, Sangram and his team are championing the cause of "Efficient Growth" with modern GTM plays.He is most passionate about teaching the business of marketing, leadership and life through is 21 signature frameworks.

Sangram and his wife, Manmeet, and two kids, Krish and Kiara, live in Alpharetta, Georgia.

Katlin Hess

Director, Customer Marketing, G2

As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. Katlin specializes in developing customer marketing programs and teams from the ground up. Prior to joining G2, Katlin built and led customer marketing teams at fast-growing SaaS companies in the HR and Higher Ed industries. In her spare time, Katlin loves reading anything mystery or true crime related, baking beautiful desserts and is always on the hunt for the perfect cup of coffee.

Scott Brinker

VP, HubSpot and Editor, chiefmartec.com

Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams.

Dave Gerhardt

Founder, Exit Five

One of the top marketing minds in the country, Dave Gerhardt helps businesses with brand building and marketing strategy. He’s the founder of Exit Five, a community for B2B marketers and he also advises high-growth B2B startups. Dave is the former Chief Brand Officer at Drift ($1B valuation) and Chief Marketing Officer at Privy (nine-figure exit; acquired by Attentive). A guest lecturer at Harvard Business School, Dave has traveled the world speaking and coaching marketing teams and startup founders. He lives with his family in Burlington, Vermont.

Jonathan Pogact

VP of Marketing, Seamless.AI

Jonathan Pogact is VP of Marketing at Seamless.AI, ranked #7 among LinkedIn's Top 50 Startups in America. An award-winning marketer, Jonathan is passionate about growth and building meaningful, long-term relationships between the businesses and people he works with. Prior to Seamless.AI, he held senior marketing and sales roles at Drips, Linkmedia 360, Fathom, Dunn Data, and Metamorphics Media.

Jonathan is based in Cleveland, and when he isn't geeking out on marketing, enjoys traveling to warm climates, binge-watching The Walking Dead, cooking, being a Yankee Fan, and Crossfit.

Emily Malis Greathouse

Director of Market Research, G2

Emily Malis Greathouse is the Director of Market Research at G2. The Market Research team owns, curates, and evolves G2's taxonomy as well as owns and develops the methodology that underpins that taxonomy. Prior to joining G2 in 2019, Emily worked as a marketing practitioner for 8 years at B2B companies in various industries, including media consulting, information technology, employee wellness, and finance and accounting. She earned her BSBA and MBA with concentrations in marketing and business analytics from the Georgia Institute of Technology. Emily is based in Chicago and enjoys coaching and volunteering for Girls on the Run, attending concerts and music festivals, running half marathons, and hiking.

Carilu Dietrich

CEO & CMO Advisor, 1Password, Bill.com, Sprout Social, Matillion and Chronosphere

Carilu Dietrich is a former CMO, most notably the head of marketing that took Atlassian public. These days she advises CEOs and CMOs of hypergrowth tech companies including 1Password, Bill.com, Sprout Social, Matillion and Chronosphere. Prior to Atlassian, Carilu ran global awareness advertising for Oracle. Ms Dietrich is also a co-founder of Pledge 1%, a nonprofit that encourages entrepreneurs to focus on both company growth and giving. Pledge 1% has unlocked more than 2 billion dollars in philanthropy. Carilu lives in Lake Tahoe where she tries to squeeze in as much hiking, kayaking, skiing and yoga as possible.

Henry Schuck

CEO, ZoomInfo

Henry Schuck has served as Chief Executive Officer and Chairman of ZoomInfo (formerly DiscoverOrg) since founding it in 2007. Henry led ZoomInfo as it became the first tech company to go public during the COVID-19 pandemic. Including the company’s acquisition of Zoom Information in 2019, he has overseen 13 acquisitions in total. Prior to founding ZoomInfo, Henry was VP of Research & Marketing at iProfile, a sales intelligence firm focused on the IT market.

Henry is a cum laude with honors graduate of the University of Nevada, Las Vegas with a B.S. in Business Administration and a second B.S. in Hospitality Administration and holds a J.D., cum laude, from The Ohio State University Moritz College of Law. Henry was named to Fortune’s “40 Under 40” Class of 2020 list.

Henry is the driving force behind ZoomInfo’s annual employee donation drive, helping raise nearly $3.5 million for youth- and family-focused charities in the communities where ZoomInfo employees live and work. Closest to Henry’s heart are the Evergreen Family Community Resource Center, the Clark County Food Bank, and Share Vancouver.

Henry also supports the next generation through endowments at The Ohio State University, UNLV, OHSU Doernbecher’s, and Massachusetts General Hospital, providing assistance to younger populations at critical times in their lives.