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on what’s happening in the software market right now, from leading VCs and C-level software executives.
Learn actionable tactics
used by top CMOs to navigate market downturns - and come out stronger.
Watch VIP Masterclasses
on customer advocacy and data-driven marketing. Walk away with playbooks you can use to grow your business today.
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CEO & CMO Advisor, 1Password, Bill.com, Sprout Social, Matillion and Chronosphere
Bio12 - 12:30 PM EST
Hear insights and lessons from the CEO & founder of ZoomInfo – the first Covid-19 era tech IPO – during a conversation about driving growth amid uncertainty.
12:30 - 1:15 PM EST
A candid discussion from top investors on what’s happening in the B2B software market right now.
1:15 - 1:30 PM EST
Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state of go-to-market (GTM).
1:30 - 1:45 PM EST
With about 10,000 different martech solutions available today, learn about top trends evolving in the space and industry forecasts as we look ahead to the 2023 martech map.
1:45 - 2:30 PM EST
Leading B2B SaaS CMOs share how they have navigated growth during prior economic downturns and how they are adapting their marketing plans to best serve customers and grow in today’s environment.
2:30 - 3:00 PM EST
Learn about the role customer advocacy plays in building a brand and the benefits of leaning into brand building -- especially in a downturn -- to emerge even stronger.
3:00 - 3:30 PM EST
Discover how to efficiently scale your demand generation programs in this conversation with Carilu Deitrich who took Atlassian public as Head of Corporate Marketing, ran global advertising for Oracle and now serves as a CMO advisor to multiple companies.
3:30 - 4:00 PM EST
G2’s CEO and Chief Product Officer will pull back the curtain to share G2’s latest growth, evolution, and what’s ahead, with a special spotlight on the company’s latest launch: G2 Market Intelligence.
4:00 - 4:45 PM EST
Discover how to best drive customer advocacy via G2 reviews. Specifically, learn what makes up your G2 rating, what goes into building comprehensive review generation strategy, how to best amplify the voice of your customers, and key metrics for measuring success.
4:00 - 4:45 PM EST
Learn how you can best tap into the power of G2 Buyer Intent through paid media, triggered campaigns, sales & marketing alignment, and lead scoring.