Reach Session

CMO Strategies for Leading & Growing Through a Downturn

Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and how they’re adapting their marketing plans to best serve customers and grow in today’s environment.

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Meet the speakers:




Meagen Eisenberg
CMO @ Lacework

Meagen Eisenberg has spent over 20 years in high-tech and most recently is the CMO of Lacework, and on the boards of G2 and WorkStep. Before joining Lacework, she was CMO of TripActions, CMO of MongoDB, and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers, Meagen has advised over 25 tech companies such as Loom, Demostack, Redpanda Data,,, Sendoso, CoreOS (acquired by RedHat) and SumoLogic (Nasdaq: SUMO).


Bryan Law
CMO @ ZoomInfo

As CMO of ZoomInfo, Bryan Law brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte. He earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president and a BA in psychology from Georgetown University.


Amanda Malko
CMO @ G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

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