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Reach Europe 2026

AEO in Action: Where to Start and What Actually Works


As buyers increasingly rely on AI powered discovery, traditional demand strategies are being rewritten. This session is designed to cut through the noise and examine what actually influences AI answers and buying decisions in B2B. Learn about data backed Answer Engine Optimisation (AEO) strategies and customer insights that drives real pipeline impact.

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AEO in Action: Where to Start and What Actually Works

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Meet the speakers.

About
Paul Gilhooly

Paul Gilhooly

VP of International, G2

Paul Gilhooly is a seasoned revenue leader with a decade of experience leading SaaS sales teams. Passionate about coaching and implementing processes that will drive growth, he has a proven track record of building high-performing teams. Paul played a crucial role in establishing 6Sense's EMEA presence and he now brings his expertise to G2, as VP and GM of International, where he continues to drive sales excellence and market expansion.

Georgie Kemp

Georgie Kemp

SEO Lead, VEED

With experience leading teams of 20+ specialists at VEED, Georgie excels at solving complex SEO challenges and turning data insights into strong, results-driven marketing strategies. Her deep understanding of how AI is reshaping the search landscape has made her a vocal advocate for blending traditional SEO fundamentals with agile, forward-thinking tactics. She is encouraging businesses to adopt a "test and learn" approach to AI and a "Search Everywhere Optimisation" mindset to better understand consumer behaviours and see ROI improvement in an ever-evolving media landscape.

Josh Blyskal

Josh Blyskal

Head of Education, Profound

Josh Blyskal is a leading expert at the intersection of AI and search marketing. Currently Leading AI Strategy & Research at Profound, he guides Fortune 500 companies like Ramp, Indeed, and US Bank on securing visibility in AI Answer Engines. Previously at HubSpot, Josh co-founded the Marketing AI practice and built the AI Search Grader tool. His background blends technology, marketing, and entrepreneurship—from founding a streetwear brand in college to engineering AI automations that reached millions.