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SOFTWARE
BUYING KEEPS
CHANGING.

TRUST DOESN'T.

Reach is back. Live, in person, and built for senior marketing and GTM leaders. This invitation-only event unpacks the future of software buying and the trust signals that will define it.

Be the first to see what’s next.

Technology will continue to evolve and AI will continue to reshape discovery. Through every shift, one thing has always driven decisions: trust.

Reach grants you an exclusive first look at the future of G2 and of our G2 Digital Markets acquisition, unveiling an industry-first innovation that reshapes the G2 Marketplace as a place for software and agents. Plus, get the latest insights on how buyers are finding brands through AEO, so your brand stays visible & trusted.

G2 Speaker and Event Venue

About Godard abel

Godard Abel

CEO & Co-founder @ G2

Godard Abel is the co-founder and CEO of G2 and Executive Chairman of both ThreeKit and Logik.io (acquired by ServiceNow). A 6x entrepreneur with 25 years of experience, he previously founded SteelBrick (acquired by Salesforce) and BigMachines (acquired by Oracle). 

Earlier in his career, Godard consulted for McKinsey & Company and was GM at Niku prior to its IPO and subsequent acquisition by CA. Godard is a Henry Crown Fellow at the Aspen Institute and holds degrees from MIT and Stanford.

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About Eric gilpin

Eric Gilpin

President, Go-to-Market @ G2

Eric Gilpin is President of GTM at G2, where he leads G2’s unified GTM organization, aligning global marketing, sales, customer success, partnerships, enablement, and revenue operations under a single strategy. Eric joined G2 in September 2023 as CRO, bringing more than 20 years of experience scaling marketplace and technology businesses. Prior to G2, he was a senior leader at Upwork, where he oversaw a global team of 400+ and helped guide the company through its successful IPO in 2018, scaling the business to more than $600 million in annual revenue while serving roughly half of the Fortune 500. Earlier in his career, Eric held multiple leadership roles at CareerBuilder, most recently as President of Vertical Sales. He is a limited partner at GTMfund and an advisory board member at Sales Assembly. Based in Chicago, Eric holds an MBA from Southern Methodist University’s Cox School of Business.

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About Tim Handorf

Tim Handorf

Co-Founder & Head, G2 Labs

Tim Handorf is a G2 co-founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle. 

Active in the Chicago technology scene, Tim has been recognized by Crain’s Chicago Business Journal on their “Tech 50” list. He’s also a board member of Chicago Tech Academy and a member of the Young Professional Organization’s (YPO) Chicagoland Chapter. Having grown up on a farm in central Iowa, Tim currently resides in Southern Wisconsin with his wife and three kids.

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About Alexis Zheng

Alexis Zheng

Chief Product & Technology Officer @ G2

Alexis Zheng is the Chief Product and Technology Officer at G2. She brings over a decade of experience building machine learning-powered products at scale, having held leadership roles at companies such as LinkedIn, Uber, Grab, and Cruise, and most recently serving as Vice President of AI Product Management at Hewlett Packard Enterprise. 

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About Alex London

Alexandra London

Chief Marketing Officer @ G2

Alex London is CMO at G2. A data-driven marketing leader, Alex is known for building growth engines designed for acceleration, accountability, and long-term value creation. Prior to G2, Alex served as Head of Digital at Zoom, where she led full-funnel performance marketing and experimentation across a global user base. Earlier, she spent more than eight years at Expedia Group, leading brand strategy, performance marketing, and customer acquisition, including launching the company’s first customer data platform.

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About Tim sanders

Tim Sanders

Chief Innovation Officer @ G2

Tim Sanders is Chief Innovation Officer at G2. He’s also an executive fellow at the Digital Data Design Institute at Harvard and a New York Times bestselling author of five books, including Love is the Killer App.  Tim has 25 years of experience leading brands, including Upwork and Yahoo. At Yahoo, he was Chief Solutions Officer and a leadership coach, and also served as the company’s lead go-to-market (GTM) evangelist for its digital marketing business. The ValueLab group he founded and led there also produced research on industries, digital advertising effectiveness, search-data-as-predictor, and online promotions. Before Yahoo, he was an early-stage member of Mark Cuban's broadcast.com, and a faculty member of the Global Institute of Leadership Development. 

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About Alex David

Alex david

GM of AI Solutions @ G2

Alex David is an AI and software product leader at G2. He leads work across AI-powered research, software discovery, and products that turn trusted customer evidence into better decisions. Alex previously co-founded unSurvey, a conversational AI company acquired by G2 in 2025. Before becoming a founder, he built pricing at Segment and led software and digital practices at Simon-Kucher. His talks connect emerging technology to the practical product, customer, and business decisions leaders have to make now.

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About Fiona Erickson

Fiona Erickson

Director, AEO @ G2

Fiona Erickson is G2’s Director of Answer Engine Optimization (AEO). An experienced search and web expert, Fiona is passionate about data and creating positive user experiences for human and robot users alike. Before G2, she was Organic Acquisition Team Lead at MongoDB, where she spearheaded a company-wide AI growth strategy designed to influence the modern developer journey across LLM tools, AI search, and agentic platforms. 

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About Andrew Warden

Andrew Warden

Vice President Marketing @ Adobe | Semrush

Coming soon

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About Dane Vahey

Dan Vahey

Head of B2B Marketing @ OpenAI

Coming soon

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Agenda

Check-in & Lunch

12:00-12:50 p.m.

Join us for lunch, network with attendees, and get settled in before sessions kick off at 12:50 p.m.

Welcome Remarks

12:50-12:55 p.m.

Welcome to Reach 2026! G2’s Eric Gilpin will kick off the event, setting the stage for a day packed with expert insights and bold innovations. Get ready to see where both G2 and the market are headed next.

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Eric Gilpin, President, Go-to-Market @ G2

G2: Leading in the Agentic Era

12:55-1:15 p.m.

As AI reshapes how software gets discovered, evaluated, and chosen, trusted data becomes the foundation for every decision — whether it’s made by a human or AI agent. Godard Abel shares his perspective on this industry shift and why G2 is building the platform and trusted data layer to power the agentic era.

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Godard Abel, CEO & Co-founder @ G2

Why Now: How AI Transforms Buyer Discovery & Research

1:15-1:45 p.m.

Tim Sanders makes the case that AI isn’t just changing how your buyers research software, it’s rewriting how they find you in the first place. Find out what it takes to get noticed when the “buyer” might be an algorithm.

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Tim Sanders, Chief Innovation Officer @ G2

The New Rules of B2B Growth

1:45-2 p.m.

Every CMO is navigating the same reality: AI is rewriting go-to-market, but the pressure to deliver pipeline and growth hasn’t eased. Alex London explores what this moment demands from marketing leaders as traditional channels lose influence and the path to growth gets more complex.

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Alex London, Chief Marketing Officer @ G2
Break
Grab a coffee and check out one of our sponsor rooms for demos and more.

The New G2: One Destination for Software and Agents

2:15-3:15 p.m.

This is the moment you’ve been waiting for. Alexis Zheng, Tim Handorf, and Alex David give you the first look at G2’s biggest evolution yet: a single, unified marketplace where you can put your software and AI agents in front of buyers, side by side.

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Alexis Zheng, Chief Technology Officer @ G2
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Tim Handorf, Co-Founder & Head, G2 Labs @ G2
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Alex David, GM of AI Solutions @ G2
Break
Grab a coffee and check out one of our sponsor rooms for demos and more.

Winning the AI Search Battle

3:45-4:05 p.m.

Fiona Erickson and Andrew Warden reveal what AI engines really see when they evaluate your brand, and how to make sure your digital footprint puts you in front of the buyers you want. The AI search battle is already underway. Here’s how you win it.

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Fiona Erickson, Director, AEO @ G2
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Andrew Warden, Vice President Marketing @ Adobe | Semrush

From Buyer Signal to Pipeline: Building the AI-Native GTM Motion

4:05-4:25 p.m.

Eric Gilpin and Clay show you how to turn AI-powered buyer signals into real, closed-won pipeline for your business. This is the AI native GTM motion your revenue team needs to see.

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Eric Gilpin, President, Go-to-Market @ G2

Where AI Platforms Go Next — and What It Means for Marketing

4:25-4:45 p.m.

Alex London and Dane Vahey take you inside the future of AI platforms and what it means for how you market to and reach your buyers. Get a front row seat to where this is all headed.

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Alex London, Chief Marketing Officer @ G2
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Dane Vahey, Head of B2B Marketing @ OpenAI

Closing Remarks: Five Bets on the Future of B2B Go-to-Market

4:45-5 p.m.

Eric Gilpin sends you off with five bold bets on what’s coming next for B2B growth, and what it will take to stay ahead. Come find out if you’re betting on the right future.

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Eric Gilpin, President, Go-to-Market @ G2

Happy Hour

5-6 p.m.

Wrap up the day over drinks and bites while connecting with fellow B2B marketing leaders, G2 executives, and industry peers.

Previous attendees include

6sence 1mind 1 Logo-Canva Clay_Logo_0 2 Demandbase 1 Group 646 wordmark-dark 1 Reddit_Logo_Wordmark_White 1 idJbBfu20S_logos 1 Salesforce SAS Logo 1 ServiceNow 1 Group Vector-1
6sence 1mind 1 Logo-Canva Clay_Logo_0 2 Demandbase 1 Group 646 wordmark-dark 1 Reddit_Logo_Wordmark_White 1 idJbBfu20S_logos 1 Salesforce SAS Logo 1 ServiceNow 1 Group Vector-1