Reach is back. Live, in person, and built for senior marketing and GTM leaders. This invitation-only event unpacks the future of software buying and the trust signals that will define it.
Technology will continue to evolve and AI will continue to reshape discovery. Through every shift, one thing has always driven decisions: trust.
Reach grants you an exclusive first look at the future of G2 and of our G2 Digital Markets acquisition, unveiling an industry-first innovation that reshapes the G2 Marketplace as a place for software and agents. Plus, get the latest insights on how buyers are finding brands through AEO, so your brand stays visible & trusted.
Join us for lunch, network with attendees, and get settled in before sessions kick off at 12:50 p.m.
Welcome to Reach 2026! G2’s Eric Gilpin will kick off the event, setting the stage for a day packed with expert insights and bold innovations. Get ready to see where both G2 and the market are headed next.

As AI reshapes how software gets discovered, evaluated, and chosen, trusted data becomes the foundation for every decision — whether it’s made by a human or AI agent. Godard Abel shares his perspective on this industry shift and why G2 is building the platform and trusted data layer to power the agentic era.

Tim Sanders makes the case that AI isn’t just changing how your buyers research software, it’s rewriting how they find you in the first place. Find out what it takes to get noticed when the “buyer” might be an algorithm.

Every CMO is navigating the same reality: AI is rewriting go-to-market, but the pressure to deliver pipeline and growth hasn’t eased. Alex London explores what this moment demands from marketing leaders as traditional channels lose influence and the path to growth gets more complex.

This is the moment you’ve been waiting for. Alexis Zheng, Tim Handorf, and Alex David give you the first look at G2’s biggest evolution yet: a single, unified marketplace where you can put your software and AI agents in front of buyers, side by side.



Fiona Erickson and Andrew Warden reveal what AI engines really see when they evaluate your brand, and how to make sure your digital footprint puts you in front of the buyers you want. The AI search battle is already underway. Here’s how you win it.


Eric Gilpin and Clay show you how to turn AI-powered buyer signals into real, closed-won pipeline for your business. This is the AI native GTM motion your revenue team needs to see.

Alex London and Dane Vahey take you inside the future of AI platforms and what it means for how you market to and reach your buyers. Get a front row seat to where this is all headed.
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Eric Gilpin sends you off with five bold bets on what’s coming next for B2B growth, and what it will take to stay ahead. Come find out if you’re betting on the right future.

Wrap up the day over drinks and bites while connecting with fellow B2B marketing leaders, G2 executives, and industry peers.