Business at the speed of AI.

Tuesday, Dec 10, 2024

12PM-3:30PM EST

In today’s landscape, AI isn’t just a tool—it’s a business imperative.

Join C-suite execs, GTM leaders, and innovative strategists as they explore:

  • Accelerating your growth with AI
  • Exceeding buyer ROI and agility expectations
  • Capitalizing on market trends to stay ahead of the competition

Featured speakers

Seth
Godin

Author, Teacher, Entrepreneur

Godard
Abel

CEO

Lena
Waters

CMO

Tomasz
Tunguz

General
Partner

Jason
Lemkin

CEO &
Founder

Sydney
Sloan

CMO

Scott
Brinker

Editor

Kelly
Hopping

CMO

Rob
Giglio

CCO

Tim
Sanders

VP Research Insights

Sara
Rossio

CPO

Jen
Niedel

Director,
Marketing
Digital Transformation
and Operations

Whitney
Donaldson

Global
Director of
Demand
Generation

Tim
Handorf

Co-founder
& Head of
G2 Labs

Sessions

12:00 - 12:30 PM ETThe 3 AI Mega-Trends We’re Watching at G2

Tim Sanders, VP of Research Insights, G2

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AI is no longer on the horizon. It’s here and it’s reshaping the way business gets done. 77% of software buyers globally agree that software companies have genuinely advanced AI technology in their products beyond merely capitalizing on the AI hype. Despite this, there is still a lot of noise surrounding AI, making it difficult to know the trends and innovations worth paying attention to.

In this session, Tim Sanders will cut through the clutter to reveal the three mega-trends to watch, know, and evolve alongside:

  1. How agents will turbocharge selling
  2. The answer economy and what it means for discovery
  3. The power of utilization as the new ROI
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12:30 - 1:15 PM ETThe Future of Agents

Tomasz Tunguz, General Partner, Theory Ventures

Godard Abel, CEO, G2

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Enterprise AI has accelerated this year with incumbent leaders including Salesforce and ServiceNow launching AI agent and agentic workflow platforms, in addition to start ups like Clay and Decagon emerging with best of breed AI apps and agents. In this session, G2 CEO Godard Abel will sit down with Tomasz Tunguz, General Partner of Theory Ventures, to dive into the future of agents – from the players to watch to the most impactful use cases driving major productivity gains.

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1:15 - 2:00 PM ETG2 Innovation Update: Connecting Buyers to Sellers with AI

Sara Rossio, Chief Product Officer, G2

Tim Handorf, Co-founder & Head of Labs, G2

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G2 has been brewing up new ways to connect software buyers and sellers with AI – from empowering buyers to make more informed purchasing decisions, to helping sellers expand their reach and effectively engage prospects throughout their journeys.

In this session, expect to:

  • Learn from G2’s Chief Product Officer Sara Rossio on how AI is being used to improve the world’s largest software marketplace.
  • See live product demos, including a partner spotlight.
  • Hear from Tim Handorf, G2’s co-founder & Head of Labs, what’s next for Monty – the AI-powered software buying assistant who has expanded his skills in customer support, sales, as a visionary on market intelligence, and more.
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2:00 - 2:15 PM ETThis is Strategy

Seth Godin, Author, Teacher, & Entrepreneur

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In his new book, “This is Strategy,” best-selling author Seth Godin offers a new way of seeing and thinking about the challenges we face – reshaping the way we approach problems, make decisions, and create change. Learn how to become a better strategist today to make a greater impact in your organization tomorrow.

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2:15 - 2:45 PM ETFrom the Leader’s Quadrant: What it Takes to Win the AI Race

Jason Lemkin, CEO & Founder, SaaStr

Rob Giglio, Chief Customer Officer, Canva

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G2 Grids® help buyers understand the competitive landscape for a category. Fueled by high levels of customer satisfaction and market presence, Leaders in G2 Grids rise from the pack.

What is driving growth for these leaders, especially those leading in categories experiencing rapid competition from emerging AI vendors or solutions? SaaStr CEO Jason Lemkin will sit down with C-level executives from SaaS companies to dive in. He’ll uncover their strategies for becoming and remaining a leader in the age of AI.

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2:45 - 3:15 PM ETHow to Integrate AI Into Your Stack

Scott Brinker, Editor, Chiefmartec

Kelly Hopping, CMO, Demandbase

Jen Niedel, Director, Marketing Digital Transformation and Operations, SAS

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Each year, Scott Brinker, editor of Chiefmartec, recognizes marketers for standout visualizations of their tech stacks with the “Stackie Awards.” In this session, Stackie Award winners from DemandBase and SAS will join Scott to showcase those winning GTM stacks – revealing the essential categories and tools, the must-have integrations, as well as where and how AI is being embedded.

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3:15 - 4:00 PM ETHow Grammarly Stands Out Among 600+ AI Writing Assistants

Lena Waters, CMO, Grammarly

Sydney Sloan, CMO, G2

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In this CMO fireside chat, discover how Grammarly distinguishes itself in the exploding AI Writing Assistant category, where product differentiation is crucial. Grammarly CMO Lena Waters will sit down with G2 CMO Sydney Sloan to share the strategies and tactics powering their go-to-market success that other marketing leaders won’t want to miss.

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4:00 - 4:30 PM ETCustomer Workshops
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Choose your own adventure! Attend one of three concurrent customer workshops where you’ll hear from G2 power users for real-world examples of how they:

  1. Make the most of the their G2 Profile
  2. Drive always-on reviews
  3. Integrate intent into your demand workflows
Register

Start your ascent.

Check out previous years:

Reach 2023 Reach 2022

G2 CEO & Co-Founder, Godard Abel, sits down with HubSpot CEO, Yamini Rangan. They discuss how the customer journey is evolving in an age of intelligence and what business leaders must do to adapt.

Moderators:

Godard Abel, CEO at G2

Yamini Rangan, CEO at HubSpot

Despite economic headwinds, optimism remains for the future of B2B SaaS. Klaviyo’s IPO was one recent bright spot, but what will it take for this type of activity to become a trend? SaaStr CEO Jason Lemkin will lead a panel of investors to get into the current state of investments, the trends fueling growth, and what they anticipate for the years to come.

Moderator:

Jason Lemkin, CEO, SaaStr

Panelists:

Alexa von Tobel, Founder & Managing Partner, Inspired Capital

Paul Drews, Managing Partner, Salesforce Ventures

Arun Mathew, Partner, Accel

For true alignment in the way a business goes-to-market, the GTM team must comprise Sales, Marketing, and Product. A former CEO, Stacey Epstein, moderates a conversation among C-suite leaders from all three of these teams. They’ll discuss their strategies and tactics to get aligned, stay aligned, and drive growth within their organizations.

Moderator:

Stacey Epstein, former Freshworks CMO, Former Zinc (ServiceMax) CEO

Panelists:

Ellie Fields, Chief Product Officer at Salesloft

Amber Armstrong, Chief Marketing Officer at Sales Cloud, Salesforce

Will May, Chief Revenue Officer at Pendo

The B2B software landscape is constantly evolving. As the world’s largest software marketplace, G2 has a direct lens into what’s happening in real-time – from real user reviews, website traffic, product and category insights, and more. In this session, learn what’s trending, what’s emerging, and where key software markets are headed.

Chris Voce, Vice President of Market Research at G2

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. In this fireside chat, Amanda Malko and Latané Conant discuss how to measure marketing efficiency, gain support for brand investments, and showcase practical ways go-to-market teams can not just do more, but be more.

Amanda Malko, Go-to-Market Advisor & Former CMO at G2

Latané Conant, Chief Revenue Officer at 6sense

Accelerating revenue is a focal point and major challenge among B2B organizations today. In this panel discussion, leaders from G2 partners share their tactics and tech investments for amping up the revenue team — making it easier for them to gain insights, coach, pivot, and move deals along to accelerate revenue.

Moderator:

Christine Li, VP of Partnerships & Enablement at G2

Panelists:

Bryan Law, CMO at ZoomInfo

Udi Ledergor, Chief Evangelist at Gong

Diana Luu, Sr. Director of Strategic Accounts at LinkedIn

Explore the practical impact of AI on modern marketing strategies in a landscape where hype often overshadows reality. Delving into actionable insights for marketing leaders, this session addresses how to leverage AI for product innovation, process optimization, and team efficiency. Discover the latest trends and insider knowledge essential for staying ahead in a rapidly evolving AI landscape. Equip yourself and your team with the knowledge to drive innovation, drive revenue, and enhance operational efficiency in this AI-centric era.

Moderator:

Carilu Dietrich, CMO, Advisor, Formerly Atlassian

Panelists:

Elena Lenena, AI Global Product Lead, Google

Tim Handorf, G2 Co-Founder & head of G2 Labs

Paul Roetzer, Founder & CEO at Marketing AI Institute

The rise of AI, paired with today’s economy, means selling software is getting harder. Software companies must move faster to keep up with buyer expectations. In this age of AI, G2 is uniquely positioned to power software buying and selling. Hear more about G2’s vision and product roadmap.

Palmer Houchins, VP, Head of Marketing at G2

Sara Rossio, Chief Product Officer at G2

G2 for Customer Marketers: Building a Diversified Review Gen Strategy

Katlin Hess, Dir, Customer Marketing at G2

Rachel Bentley, Sr. Director, Product Mgt at G2

G2 for Demand Gen Marketers: How to Win Over Software Buyers Who Are Actually In-Market

Michael Pannone, Director, Demand Gen at G2

Robin Iszak-Tseng, VP, Revenue Marketing at G2

G2 for Sales: Leveraging G2 Content & Data to Nurture Prospects, Retain & Grow Customers, & Close Deals

Colin Danaher, VP, Enterprise Sales at G2

Caroline Celis, Sr Dir, Global Business Development at G2

About Seth Godin

Seth is the founder of Yoyodyne, one of the world's first internet companies, where he pioneered email marketing. He's the author of 22 worldwide bestsellers, but can't help marketing and developing software... it's been 40 years since he started at Spinnaker creating science fiction adventure games. His latest book is THIS IS STRATEGY, which became a bestseller the day it was launched.

About Godard Abel

CEO, Co-Founder at G2

A 5x SaaS entrepreneur, Godard Abel is CEO of G2, the world's largest and most trusted software marketplace, which he co-founded in 2012. He is also Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology.

Previously, Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded BigMachines, where he served as CEO and built it into a leading SaaS provider which was acquired by Oracle in 2013. He also served as a GM at Niku prior to its IPO in 2000 (and subsequent acquisition by CA).

Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was a Finalist for EY Entrepreneur of the Year in 2019, named to the Tech 50 list by Crain’s Business Chicago in September 2014, and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.

About Lena Waters

Lena Waters is Grammarly’s Chief Marketing Officer. She leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company.

Effective communication and bringing clarity to every interaction have always been important to Lena. She believes deeply in Grammarly’s mission to improve every communication and make life better for customers.

Prior to Grammarly, Lena scaled global consumer and B2B teams at high-growth companies like DocuSign, Lookout, and Responsys.

About Tomasz Tunguz

Tomasz Tunguz is a general partner at Theory Ventures, an early stage software & infrastructure firm investing $1-25m in early stage companies. Tomasz writes a blog at tomtunguz.com & has worked with companies like Looker, MotherDuck, Monte Carlo, Hex, Omni, Lilt, Chorus, & Dremio. He co-authored the book Winning with Data.

About Jason Lemkin

Jason M. Lemkin is founder and chief executive officer of SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90M venture capital firm focused on early-stage enterprise investments.

About Sydney Sloan

Sydney Sloan is CMO at G2, the world’s largest and most trusted software marketplace. Before G2, she was the first-ever CMO at compliance automation software company Drata. Before that, as CMO of revenue workflow platform Salesloft, Sydney helped scale the company 10x in less than four years — expanding the marketing team as the company grew from series C to E, with a $2.3B valuation and investment by Vista Equity Partners. She was also CMO at Alfresco, and held several marketing leadership roles at Adobe during a 17-year tenure.

Sydney is also an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where she advises founders and leaders on GTM strategy, brand, strategic partnerships, customer journey, and employee culture. A champion of DEI, Sydney serves as a Master Mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously spearheaded Salesloft’s DEI program in 2020.

About Scott Brinker

Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

About Kelly Hopping

Kelly Hopping is the Chief Marketing Officer at Demandbase and a seasoned business executive, speaker, and author. Prior to joining Demandbase, Kelly served as the CMO at HYCU and Garter Digital Markets, and she held numerous marketing leadership positions at Rackspace, AMD, and Dell.

Kelly’s passion for branding and product marketing began at Kraft Foods, where she managed a variety of brands like Chips Ahoy!, Nutter Butter, and Kraft string cheese.

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. Kelly resides in Austin, Texas, with her husband and three children.

About Rob Giglio

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing large-scale marketing and sales initiatives for global enterprises.

Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Rob’s previous professional experiences include general management and marketing roles at Gap, Williams-Sonoma, Clorox and Procter & Gamble. Rob holds an MBA from the University of Southern California and a B.A. in Psychology from San Diego State University.

About Tim Sanders

Tim Sanders is the VP of Research Insights at G2. He’s also an executive fellow at the Digital Data Design Institute at Harvard, where he’s laser focused on how AI impacts businesses. He’s a NY Times bestselling author of five books, including Love is the Killer App.

About Sara Rossio

Sara Rossio is Chief Product Officer at G2, the world’s largest and most trusted software marketplace, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University.

About Jen Niedel

Jen leads a team of business analysts and domain experts who introduce and support new marketing technology, processes, and ideas to shape the way SAS does marketing. An innovative and collaborative leader for over 20 years, she is a change agent who continually seeks to make the business of marketing work better for customers, employees, and partners. Her passions include her family and dogs, Duke basketball, design thinking, digital tech, and the daily Wordle.

About Tim Handorf

Tim Handorf is a G2 co-founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle.

Active in the Chicago technology scene, Tim has been recognized by Crain’s Chicago Business Journal on their “Tech 50” list. He’s also a board member of Chicago Tech Academy and a member of the Young Professional Organization’s (YPO) Chicagoland Chapter. Having grown up on a farm in central Iowa, Tim currently resides in Southern Wisconsin with his wife and three kids.