AI DISCOVERY IS THE NEW BRAND FRONTIER.
Get ready to build the kind of visibility AI can’t ignore. The industry’s brightest minds will share how to show up first, earn trust fast, and turn every AI moment into unstoppable brand momentum.
Own every AI moment.
Get ready to build the kind of visibility AI can’t ignore. The industry’s brightest minds will share how to show up first, earn trust fast, and turn every AI moment into unstoppable brand momentum.
Discover
how to win the answer in AI and LLM search.
Uncover
what’s next for brand building, AEO, and agentic AI.
Action
customer voice into your next growth story.
Bozoma Saint John, Forbes #1 Most Influential CMO
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AI may be rewriting how buyers discover brands, but authenticity still decides which ones they trust. Bozoma Saint John has helped build some of the world’s most iconic brands — Netflix, Uber, Pepsi, Apple — by leading with courage, creativity, and heart. In her keynote, she’ll share how authenticity becomes your brand’s greatest advantage, why “showing up” still matters most, and how to stay bold as technology and culture evolve. Walk away ready to own your story — and every moment that shapes it.
Sydney Sloan, CMO @ G2
Nalina Athyantha, SVP, Global Enterprise & Field Marketing @ ServiceNow
Emma Robinson, Head of B2B Marketing @ Canva
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Join marketing leaders from Canva and ServiceNow for a showcase of standout B2B brand campaigns, moderated by G2 CMO Sydney Sloan. In this “show & tell" discussion, they’ll unpack what made these initiatives successful — from creative strategy to authentic storytelling — and explore how brand building is evolving in the age of AI. Learn how to show up where your key audiences are, craft messaging that resonates, and build trust through credible, impactful campaigns. Walk away with actionable insights to inspire your next great B2B marketing move.
Tim Sanders, Chief Innovation Officer @ G2
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The future of B2B is here—and AI is transforming it faster than ever. Join Tim Sanders, G2’s Chief Innovation Officer and Executive Fellow at Harvard, as he unpacks the AI mega trends redefining go-to-market strategies: AI Search, AI Agents, and the rise of Live Voice Keyboards, a new and fast-growing category on G2. Drawing from fresh research, executive conversations, and real-world insights, Tim will share predictions and practical guidance on how these innovations are reshaping customer journeys and competitive advantage. Attendees will leave with a clear view of what to watch in the year ahead—and how to turn these disruptive shifts into opportunities for growth.
Godard Abel, Co-Founder & CEO @ G2
Jason Lemkin, CEO @ SaaStr
Tom Eggemeier, CEO @ Zendesk
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Agentic AI is redefining the future of SaaS. In this engaging panel discussion, CEOs from Zendesk, G2, and SaaStr share firsthand insights on how AI agents are reshaping customer experience, rewriting business models, and accelerating ROI across industries. From disrupting the contact center to transforming software buying and selling, this conversation explores how agentic AI is driving one of the fastest and most profound shifts the SaaS world has ever seen.
Kevin Indig, Growth Advisor
James Cadwallader, CEO & Co-Founder @ Profound
Rob Gaige, Global Head of Insights @ Reddit
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In the age of AI-driven search, the answers we see are increasingly powered by human intelligence — the conversations, reviews, and posts we share online. This session explores the paradox of artificial intelligence built on user-generated content (UGC) and what that means for brands, platforms, and trust. Experts will discuss how AI is reshaping influence and discoverability: if “AI kills the click,” what becomes the new metric of success? We’ll examine which brands are winning on Reddit and in AI search, how user trust is shifting, and who stands to win—or lose—as the AI ecosystem continuously evolves.
Tim Silber, Manager, New Products @ G2
Alex David, General Manager of AI Solutions @ G2
Charlie Albuery, Senior Solutions Consultant @ G2
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There’s never been a more critical time to embrace Answer Engine Optimization (AEO) and leverage AI to deliver meaningful results. We’ll highlight three ways you can do this today with G2, making sure you stay ahead of the competition, remain at the forefront of prospect searches, produce compelling content, and improve performance results.
Yash Tekriwal, Head of Education @ Clay
Ashley Artrip, GTM Engineering Manager @ Clay
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Move beyond segments and signals—it’s time for action. Learn from the experts at Clay how agentic, AI-driven systems turn any data point into a sales signal, enrich it with context, and automate personalized outreach the moment a prospect changes jobs, visits your site, or mentions your brand. Discover how to close the loop from signal to research to outreach, empowering teams to move faster, smarter, and with greater precision.
Sydney Sloan, CMO @ G2
Carilu Dietrich, CMO Advisor
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Buckle up for a rapid-fire Q&A with Carilu Dietrich, CMO advisor at hypergrowth companies like Lovable, as she shares what it really means to work at the pace of AI-first startups. In this candid session, she’ll unpack the lessons, mindset shifts, and new skills required to thrive amid the epic AI snowball, where strategies, tools, and teams evolve in real time. Attendees will walk away ready to reimagine how they plan, work, and lead in the age of AI, whether they're at a startup or established enterprise organization.
Sydney Sloan, CMO @ G2
Jay Perry, Product Marketing Manager @ ServiceNow
Ryan Perkins, Senior Product Manager @ G2
Maida Kasper, VP of Product, Seller Experience @ G2
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Most software buyers discover G2 along their research and purchase journeys. However, for software vendors with outdated, incomplete, or unclaimed profiles on G2, they're missing out on the valuable opportunity to engage these in-market buyers with on-mesasge, accurate information. With enhanced capabilities, your G2 Profiles can now mirror your go-to-market strategy -- from use cases to geographies and beyond. G2 presents a perfect opportunity to put your positioning to the test in front of more than 100 million software buyers annually. G2 Profiles are built for both human and AI-powered discovery. Your Profile acts as a high-intent landing page fueled by verified peer reviews, G2 badges, and authentic customer quotes that convert.
Morgan Rochofski, Product and Partner Marketing @ G2
Melissa McGrath, Senior Enterprise CSM @ G2
Hannah Jordan, Director of Digital Marketing @ Demandbase
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The time has passed to rely only on inferred buyer behavior. G2 delivers exclusive, verified signals -- capturing actions like category research, competitor comparisons, pricing page visits, and direct engagement with your profile -- so you know exactly which accounts are most likely to convert. See how customers have doubled pipeline and tripled win rates with G2 Buyer Intent Data, allowing you to grow revenue, drive pipeline, and increase retention by striking when the buyer is hot!
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