Business at the speed of AI.

Tuesday, Dec 10, 2024

12PM-3:30PM EST

In today’s landscape, AI isn’t just a toolit’s a business imperative.

Join C-suite execs, GTM leaders, and innovative strategists as they explore:

  • Accelerating your growth with AI
  • Exceeding buyer ROI and agility expectations
  • Capitalizing on market trends to stay ahead of the competition

Featured speakers

Seth
Godin

Godard
Abel

Lena
Waters

Tomasz
Tunguz

Jason
Lemkin

Sydney
Sloan

Scott
Brinker

Rob
Giglio

Tim
Sanders

Sara
Rossio

Tim
Handorf

Sessions

The 3 AI Mega-Trends We’re Watching at G2

The Future of Agents

G2 Innovation Updates

From the Leader’s Quadrant: What it Takes to Win the AI Race

How Grammarly Stands Out Among 500+ AI Writing Assistant Products

Customer Workshops

More to be announced soon

Start your ascent.

Yamini Rangan

CEO at HubSpot

Prior to becoming CEO at HubSpot, Yamini served as the company's first-ever Chief Customer Officer, overseeing the marketing, sales, and services teams. A tech industry veteran, Yamini has more than 24 years of experience ranging from product marketing, sales, and strategy. She previously served as Chief Customer Officer at Dropbox and before that she was VP of Sales Strategy and Operations at Workday -- where she helped quadruple revenue and scaled the sales organization. At SAP, Yamini held several customer-facing leadership roles in strategy, pre-sales and value-based selling and helped close landmark deals. In 2019, Yamini was recognized as one of the Most Influential Women in Business by San Francisco Business Times. Yamini currently serves on the Board of Splunk, a cybersecurity company.

Latané Conant

Chief Revenue Officer at 6sense

As the new CRO of 6sense, Latané is working to spearhead the company’s go-to-market strategy with a focus on driving market growth and revenue alignment. Having served as 6sense's CMO for over 5 years, Latané remains passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

Alexa von Tobel

Founder & Managing Partner at Inspired Capital

Alexa von Tobel, CFP®, is the Founder and Managing Partner of Inspired Capital, a $500M+ early-stage venture capital firm that focuses on supporting the next wave of exceptional entrepreneurs. She’s also the New York Times-Bestselling Author of Financially Fearless and Financially Forward, and she hosts Inc.'s weekly entrepreneurship podcast, The Founders Project.

Prior to Inspired Capital, Alexa founded LearnVest in 2008 with the goal of helping people make progress on their money. After raising nearly $75 million in venture capital, LearnVest was acquired by Northwestern Mutual  in one of the biggest fintech acquisitions of the decade. Following the acquisition, Alexa joined Northwestern Mutual as the company’s first-ever Chief Digital Officer. She later assumed the role of Chief Innovation Officer overseeing Northwestern Mutual’s venture arm.

Alexa has appeared on the cover of Forbes, been interviewed on NPR’s ‘How I Built This,’ among other publications. She is a member of the 2016 Class of Henry Crown Fellows and an inaugural member of President Obama’s Ambassadors for Global Entrepreneurship. Alexa’s numerous recognitions include: Fortune’s 40 Under 40, Fortune's Most Powerful Women, Forbes’ 30 Under 30, Inc. Magazine's 30 Under 30 and World Economic Forum's Young Global Leader. Originally from Florida, Alexa attended Harvard College and Harvard Business School before settling in NYC where she currently resides with her husband and their three children.

Godard Abel

CEO, Co-Founder at G2

A 5x SaaS entrepreneur, Godard Abel is CEO of G2, which he co-founded in 2012. He is also Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology.

Previously, Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded BigMachines, where he served as CEO and built it into a leading SaaS provider which was acquired by Oracle in 2013. He also served as a GM at Niku prior to its IPO in 2000 (and subsequent acquisition by CA).

Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.

Jason Lemkin

CEO at SaaStr

Jason Lemkin is the CEO of SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90m venture capital firm focused on early-stage enterprise investments.

Prior to that, Lemkin was the vice president of Adobe Systems; a co-founder and the chief executive officer of EchoSign; a co-founder and the president of NanoGram Devices Corp; vice president of NeoPhotonics; and a senior director at BabyCenter.

Bryan Law

CMO at ZoomInfo

As the CMO of ZoomInfo, Bryan leads a global marketing organization that is responsible for driving demand and supporting company growth, enhancing their brand awareness, and expanding their thought leadership across marketing and communication channels. With over 20 years of experience in marketing, general management, strategy, eCommerce, and analytics, Bryan has held leadership roles at Salesforce, Google, Tableau, and Monitor Deloitte, among others.

Amber Armstrong

CMO at Sales Cloud, Salesforce

Amber is an experienced technology CMO that drives growth for global businesses. She currently leads marketing for the flagship Salesforce (NASDAQ: CRM) business - Sales Cloud. Previously, she led all marketing functions for LivePerson (NASDAQ: LPSN) and for several AI-infused SaaS businesses across IBM, including AI Applications, Blockchain, IoT, Supply Chain, Watson Customer Engagement, and Social Business. Her experience spans from CMO roles through to leadership of brand, product, digital, channel, and demand generation functions.

She is dedicated to both the application of the art and the science of marketing and to balancing a detailed rigor with a passionate curiosity for the uncharted. Through partnership with peers in sales, product, and development, she drives cross-business alignment to ensure optimal go-to-market outcomes.

Ellie Fields

Chief Product Office at Salesloft

Ellie currently serves as the Chief Product and Engineering Officer of Salesloft, a leader in the sales engagement platform market. The products that she and her team are developing are the driving force behind one of the fastest growing tech companies in the United States.

Her two decades of leadership in product marketing and product development include twelve years at Tableau Software where she led teams in both product development and product marketing. During her time at Tableau, the company held a successful public offering and was subsequently acquired by Salesforce.

Prior to Tableau, Ellie was at Microsoft and worked in private equity and investment banking. Ellie holds an MBA from Stanford and BA/BS from Rice.

Carilu Dietrich

CMO, Advisor, Formerly Atlassian

Carilu Dietrich is a former CMO, most notably the head of marketing that took Atlassian public. These days she advises CEOs and CMOs of hypergrowth tech companies including 1Password, Bill.com, Sprout Social, Matillion and Chronosphere. Prior to Atlassian, Carilu ran global awareness advertising for Oracle. Ms Dietrich is also a co-founder of Pledge 1%, a nonprofit that encourages entrepreneurs to focus on both company growth and giving. Pledge 1% has unlocked more than 2 billion dollars in philanthropy. Carilu lives in Lake Tahoe where she tries to squeeze in as much hiking, kayaking, skiing and yoga as possible.

Paul Drews

Managing Partner at Salesforce Ventures

Paul is Managing Partner at Salesforce Ventures. Paul focuses on application and infrastructure software investments across all stages. He is currently a board observer at Airbyte, Astronomer, and Vivun, and is actively involved with investments in Class Technologies, Databricks, Lyra, Monte Carlo, Starburst, Vercel, and VNDLY (acquired by Workday). Paul was previously at Tenaya Capital and Battery Ventures, and holds an MBA from The Wharton School of the University of Pennsylvania and a BS in economics from Duke University.

Stacey Epstein

 Former CMO at Freshworks, Former CEO at Zinc (ServiceMax)

Stacey is an acclaimed enterprise software veteran having helped build, grow and exit iconic SaaS brands, including SuccessFactors, Freshworks, and ServiceMax. Stacey also served as CEO of Zinc, acquired by ServiceMax. An experienced independent board director, Stacey served on the board of nonprofit Save the Hearts, and currently serves on the board at both Litmus and CircleCi. Stacey is a fierce advocate for women and parents in the workplace and believes no one should have to choose between having a big job or being a great parent. She has published numerous articles in Fast Company, Recode, Fortune, Forbes, among others.

Tim Handorf

Co-Founder & Head of G2 Labs at G2

Tim Handorf is a G2 Co-Founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle.

Active in the Chicago technology scene, Tim has been recognized by Crain’s Chicago Business Journal on their “Tech 50” list. He’s also a board member of Chicago Tech Academy and a member of the Young Professional Organization’s (YPO) Chicagoland Chapter. Having grown up on a farm in central Iowa, Tim currently resides in Southern Wisconsin with his wife and three kids.

Udi Ledergor

Chief Evangelist at Gong

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue. Passionate about startups and brands during the day, whisky, music, and social activism at night, Udi is also an author, speaker, mentor, angel investor, board director, and advisor based in San Francisco.

Christine Li

Vice President, Partnerships & Enablement at G2

Christine Li serves as the VP of Partnerships & Enablement at G2, bringing over 15 years of deep sales and marketing experience steering innovative B2B tech companies like LinkedIn and Bell Canada through transformative growth. Christine is also a passionate advocate for human rights and social justice, having co-founded a non-profit aimed at connecting youth to politics and leading a landmark campaign to redress the Chinese Head Tax in Canada. At home, she’s embarking on her biggest role yet as mom to a toddler.

Diana Luu

Sr. Director of Strategic Accounts at LinkedIn

Diana Luu serves as the Country Manager for LinkedIn in Canada and is the Senior Director of the Global Strategic Accounts business for Marketing Solutions. In this role, she oversees the teams responsible for building strategic plans and partnerships that help raise awareness of and drive revenue for the company and its customers. As Country Manager, Diana guides the LinkedIn business in Canada as the team works to bring economic opportunity to every member of the global workforce.

Outside of LinkedIn, Diana is the Co-Founder of The M2T Collective where she, along with her Co-Founders, work to change the Media, Marketing and Technology industries for the better through their most powerful asset – talent.

Amanda Malko

Go-To-Market Advisor, Former G2 CMO

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

Arun Mathew

Partner at Accel

Arun Mathew joined Accel in 2009 and leads growth investments in the enterprise, security, and infrastructure markets.

Arun works closely with 1Password, BetterCloud, Dealer.com (acquired by DealerTrack), Dovetail, ForgeRock (FORG), G2, PagerDuty, Qualtrics (acquired by SAP), ServiceChannel (acq by FTV), Squarespace, Tenable (TENB), Webflow, and XebiaLabs (acq by TPG). Arun also leads the firm's Tech Council initiatives and spends time in India, where he is active with Accel's investments in Flipkart, BookMyShow, Ola, and Freshworks (FRSH).

Arun is from Nashville, Tennessee and graduated from the University of Pennsylvania and the Stanford Graduate School of Business.

Will May

Chief Revenue Officer at Pendo

Will May joined Pendo as Chief Revenue Officer this past September to oversee the company’s go-to-market function, including sales, solutions, success, and services. Prior to Pendo, he was Chief Revenue Officer of productivity platform ClickUp. During his tenure, he helped drive ClickUp’s large customers up by 82% YoY. Before ClickUp, Will also led similar commercial, business growth-oriented roles at international brands Zscaler and AppDynamics (later acquired by Cisco).

Paul Roetzer

Founder & CEO at Marketing AI Institute

Paul Roetzer is a marketing AI expert and educator with over 23 years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.

He hosts The Marketing AI Show podcast, and created the Marketing AI Conference (MAICON) and has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was the founder and CEO of Ready North (formerly PR 20/20), a digital marketing agency he sold in 2021.

Sara Rossio

Chief Product Officer at G2

Sara Rossio is Chief Product Officer at G2, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University.

Chris Voce

Vice President of Market Research at G2

As VP of Market Research at G2, Chris Voce serves as a technology subject matter expert, ensuring the accurate representation of a broad group of software markets while leading the company’s team of analysts. Having worked in the technology industry for over two decades, Voce brings more than 15 years of analyst experience to his role at G2, previously serving as a VP & Research Director at Forrester. Most recently, Voce served as a customer engagement strategist for Citrix.As an industry expert and analyst, he’s been quoted in notable business and technology media, including The Wall Street Journal, NPR, The New York Times, and CIO Magazine.

Elena Lenena

AI Global Product Lead, Google

Elena is a product leader, entrepreneur, scientist, and public speaker leading early developments in disruptive areas. As AI Global Product Lead at Google, she works on AI products that will change the way businesses operate. Before Google, Elena launched Uber Freight and created a training platform at Mckinsey. She's been recognized by Forbes on their "30 under 30" list.

Palmer Houchins

VP, Head of Marketing at G2

Palmer Houchins is the VP, Head of Marketing at G2. Before G2, he served as a senior marketing leader at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding). Prior to that, he held marketing positions at digital music and entertainment-focused startups.

Katlin Hess

Dir, Customer Marketing at G2

As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. In her spare time, she loves reading anything mystery or true crime related, baking beautiful desserts, and is always on the hunt for the perfect cup of coffee.

Rachel Bentley

Sr. Director, Product Mgt at G2

Rachel Bentley is G2's Senior Director of Product Management. The products she and her team builds are focused on the user journey to connect buyers with the right software to scale their business. Rachel leads the buyer experience team which focuses on creating transparency and building trust with buyers through user-generated content.

Robin Iszak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2, the world's largest and most trusted software marketplace. As an experienced growth marketing leader, Robin has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building. Prior to G2, Robin held senior marketing and content roles at BetterCloud as well as companies that were acquired by 3M and Oracle during her tenure. Outside of the B2B tech world, Robin also previously founded and managed a brick-and-mortar apparel store in Los Angeles along with its e-commerce presence. Today, Robin and her family reside in Brooklyn, NY.

Caroline Celis

Sr. Dir, Global Business Development at G2

Caroline Celis leads global Business Development and has been with G2 since 2018. She received her BA from Northwestern University in Evanston, IL. At G2 her focuses are revenue pipeline building, GTM strategy and sales talent. Outside of work she enjoys swimming in the lake, fostering dogs, and doing Orangetheory.

Colin Danaher

VP, Enterprise Sales at G2

Colin Danaher is a multi-discipline Sales and Operations professional with more than 20 years of experience in Recruiting, Sales, Operations, Human Capital Management, Workforce Planning and Strategic Leadership.

At G2, Colin leads Enterprise Sales and Customer Success Previously, he held Sales leadership roles at Talview, Glassdoor, and TEKsystems. Colin is passionate about new challenges that involve building things – including new operations and strategies that drive growth and creating, above all else, superior customer experiences.

Michael Pannone

Director, Demand Gen at G2

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

G2 CEO & Co-Founder, Godard Abel, sits down with HubSpot CEO, Yamini Rangan. They discuss how the customer journey is evolving in an age of intelligence and what business leaders must do to adapt.

Moderators:

Godard Abel, CEO at G2

Yamini Rangan, CEO at HubSpot

Despite economic headwinds, optimism remains for the future of B2B SaaS. Klaviyo’s IPO was one recent bright spot, but what will it take for this type of activity to become a trend? SaaStr CEO Jason Lemkin will lead a panel of investors to get into the current state of investments, the trends fueling growth, and what they anticipate for the years to come.

Moderator:

Jason Lemkin, CEO, SaaStr

Panelists:

Alexa von Tobel, Founder & Managing Partner, Inspired Capital

Paul Drews, Managing Partner, Salesforce Ventures

Arun Mathew, Partner, Accel

For true alignment in the way a business goes-to-market, the GTM team must comprise Sales, Marketing, and Product. A former CEO, Stacey Epstein, moderates a conversation among C-suite leaders from all three of these teams. They’ll discuss their strategies and tactics to get aligned, stay aligned, and drive growth within their organizations.

Moderator:

Stacey Epstein, former Freshworks CMO, Former Zinc (ServiceMax) CEO

Panelists:

Ellie Fields, Chief Product Officer at Salesloft

Amber Armstrong, Chief Marketing Officer at Sales Cloud, Salesforce

Will May, Chief Revenue Officer at Pendo

The B2B software landscape is constantly evolving. As the world’s largest software marketplace, G2 has a direct lens into what’s happening in real-time – from real user reviews, website traffic, product and category insights, and more. In this session, learn what’s trending, what’s emerging, and where key software markets are headed.

Chris Voce, Vice President of Market Research at G2

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. In this fireside chat, Amanda Malko and Latané Conant discuss how to measure marketing efficiency, gain support for brand investments, and showcase practical ways go-to-market teams can not just do more, but be more.

Amanda Malko, Go-to-Market Advisor & Former CMO at G2

Latané Conant, Chief Revenue Officer at 6sense

Accelerating revenue is a focal point and major challenge among B2B organizations today. In this panel discussion, leaders from G2 partners share their tactics and tech investments for amping up the revenue team — making it easier for them to gain insights, coach, pivot, and move deals along to accelerate revenue.

Moderator:

Christine Li, VP of Partnerships & Enablement at G2

Panelists:

Bryan Law, CMO at ZoomInfo

Udi Ledergor, Chief Evangelist at Gong

Diana Luu, Sr. Director of Strategic Accounts at LinkedIn

Explore the practical impact of AI on modern marketing strategies in a landscape where hype often overshadows reality. Delving into actionable insights for marketing leaders, this session addresses how to leverage AI for product innovation, process optimization, and team efficiency. Discover the latest trends and insider knowledge essential for staying ahead in a rapidly evolving AI landscape. Equip yourself and your team with the knowledge to drive innovation, drive revenue, and enhance operational efficiency in this AI-centric era.

Moderator:

Carilu Dietrich, CMO, Advisor, Formerly Atlassian

Panelists:

Elena Lenena, AI Global Product Lead, Google

Tim Handorf, G2 Co-Founder & head of G2 Labs

Paul Roetzer, Founder & CEO at Marketing AI Institute

The rise of AI, paired with today’s economy, means selling software is getting harder. Software companies must move faster to keep up with buyer expectations. In this age of AI, G2 is uniquely positioned to power software buying and selling. Hear more about G2’s vision and product roadmap.

Palmer Houchins, VP, Head of Marketing at G2

Sara Rossio, Chief Product Officer at G2

G2 for Customer Marketers: Building a Diversified Review Gen Strategy

Katlin Hess, Dir, Customer Marketing at G2

Rachel Bentley, Sr. Director, Product Mgt at G2

G2 for Demand Gen Marketers: How to Win Over Software Buyers Who Are Actually In-Market

Michael Pannone, Director, Demand Gen at G2

Robin Iszak-Tseng, VP, Revenue Marketing at G2

G2 for Sales: Leveraging G2 Content & Data to Nurture Prospects, Retain & Grow Customers, & Close Deals

Colin Danaher, VP, Enterprise Sales at G2

Caroline Celis, Sr Dir, Global Business Development at G2