Hear from VCs, C-level execs, and industry experts as they reveal surefire strategies, timely tactics, and accelerating trends in the SaaS landscape. Tackle subjects from investment trends and GTM growth to AI and amping up your rev team.
As the pulse of software beats faster and faster, we’re making it clearer than ever.
Watch sessionsJoin this fireside chat where G2 CEO & Co-Founder Godard Abel sits down with HubSpot CEO Yamini Rangan discussing how the customer journey is evolving in an age of intelligence and what business leaders must do to adapt.
Watch this sesssionDespite economic headwinds, optimism remains for the future of B2B SaaS. Klaviyo’s IPO was one recent bright spot, but what will it take for this type of activity to become a trend? SaaStr CEO Jason Lemkin will lead a panel of investors to get into the current state of investments, the trends fueling growth, and what they anticipate for the years to come.
Watch this sesssionFor true alignment in the way a business goes to market, the GTM team must comprise Sales, Marketing, and Product. A former CEO, Stacey Epstein will moderate a conversation among C-suite leaders from all three of these teams to discuss their strategies and tactics to get aligned, stay aligned, and drive growth within their organizations.
Watch this sesssionThe B2B software landscape is constantly evolving. As the world’s largest software marketplace, G2 has a direct lens into what’s happening in real-time – from real user reviews, website traffic, product and category insights, and more. In this session, learn what’s trending, what’s emerging, and where key software markets are headed.
Watch this sesssionMarketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. In this fireside chat, learn how to measure marketing efficiency, how to gain support for brand investments, and showcase practical ways go-to-market teams can not just do more, but be more.
Watch this sesssionAccelerating revenue is a focal point and major challenge among B2B organizations today. In this panel discussion, leaders from G2 partners will share their tactics and tech investments for amping up the revenue team — making it easier for them to gain insights, coach, pivot, and move deals along to accelerate revenue.
Watch this sesssionExplore the practical impact of AI on modern marketing strategies in a landscape where hype often overshadows reality. Delving into actionable insights for marketing leaders, this session will address how to leverage AI for product innovation, process optimization, and team efficiency. Attendees will discover the latest trends and insider knowledge essential for staying ahead in a rapidly evolving AI landscape. Equip yourself and your team with the knowledge to drive innovation, drive revenue, and enhance operational efficiency in this AI-centric era.
Watch this sesssionThe rise of AI, paired with today’s economy, means selling software is getting harder. Software companies must move faster to keep up with buyer expectations. In this age of AI, G2 is uniquely positioned to power software buying and selling. Hear more about G2’s vision and product roadmap.
Watch this sesssionHeld concurrently:
G2 for Customer Marketers: Building a Diversified Review Gen Strategy
Katlin Hess, Dir, Customer Marketing at G2 Rachel Bentley, Sr. Director, Product Mgt at G2G2 for Demand Gen Marketers: How to Win Over Software Buyers Who Are Actually In-Market
Michael Pannone, Director, Demand Gen at G2 Robin Iszak-Tseng, VP, Revenue Marketing at G2G2 for Sales: Leveraging G2 Content & Data to Nurture Prospects, Retain & Grow Customers, & Close Deals
Colin Danaher, VP, Enterprise Sales at G2 Caroline Celis, Sr Dir, Global Business Development at G2 Watch this sesssion