G2 CEO & Co-Founder, Godard Abel, sits down with HubSpot CEO, Yamini Rangan. They discuss how the customer journey is evolving in an age of intelligence and what business leaders must do to adapt.

Despite economic headwinds, optimism remains for the future of B2B SaaS. Klaviyo’s IPO was one recent bright spot, but what will it take for this type of activity to become a trend? SaaStr CEO Jason Lemkin will lead a panel of investors to get into the current state of investments, the trends fueling growth, and what they anticipate for the years to come.

For true alignment in the way a business goes-to-market, the GTM team must comprise Sales, Marketing, and Product. A former CEO, Stacey Epstein, moderates a conversation among C-suite leaders from all three of these teams. They’ll discuss their strategies and tactics to get aligned, stay aligned, and drive growth within their organizations.

The B2B software landscape is constantly evolving. As the world’s largest software marketplace, G2 has a direct lens into what’s happening in real-time – from real user reviews, website traffic, product and category insights, and more. In this session, learn what’s trending, what’s emerging, and where key software markets are headed.

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. In this fireside chat, Amanda Malko and Latané Conant discuss how to measure marketing efficiency, gain support for brand investments, and showcase practical ways go-to-market teams can not just do more, but be more.

Accelerating revenue is a focal point and major challenge among B2B organizations today. In this panel discussion, leaders from G2 partners share their tactics and tech investments for amping up the revenue team — making it easier for them to gain insights, coach, pivot, and move deals along to accelerate revenue.

Explore the practical impact of AI on modern marketing strategies in a landscape where hype often overshadows reality. Delving into actionable insights for marketing leaders, this session addresses how to leverage AI for product innovation, process optimization, and team efficiency. Discover the latest trends and insider knowledge essential for staying ahead in a rapidly evolving AI landscape. Equip yourself and your team with the knowledge to drive innovation, drive revenue, and enhance operational efficiency in this AI-centric era.

The rise of AI, paired with today’s economy, means selling software is getting harder. Software companies must move faster to keep up with buyer expectations. In this age of AI, G2 is uniquely positioned to power software buying and selling. Hear more about G2’s vision and product roadmap.

G2 for Customer Marketers: Building a Diversified Review Gen Strategy

G2 for Demand Gen Marketers: How to Win Over Software Buyers Who Are Actually In-Market

G2 for Sales: Leveraging G2 Content & Data to Nurture Prospects, Retain & Grow Customers, & Close Deals